Towels have been manufactured in Imabari for 120 years. Sixty percent of all Japan’s towels are made in the city (which has a museum dedicated to the art), which prides itself on traditional manufacturing methods and generations-old craftsmanship. The towels that are produced there are of such a high quality, that they have been exhibited in design fairs all over the world, including London’s 100% Design in 2014.
Water is extremely important when making towels, and the city of Imabari enjoys excellent water from the mountains which is virtually free of heavy metals. This unusually soft water is creates an extra soft, extra absorbent finish for towels made in the region.
Imabari towels have an extra-ordinarily high absorbency rate. In fact, disproportionately so. This is tested by placing a towel in a bath of water. If it doesn’t submerge itself within five seconds – an extremely short time – it won’t pass the absorbency test.